Pop diva Mariah Carey has just been chosen as the newest face of Italian fashion house Pinko, following in the footsteps of supermodels Naomi Campbell, Elle Macpherson, and Eva Herzigova.

No details are available as of yet about how much the curvy singer’s deal with Pinko deal was worth, but a spokesperson for Pinko said "It's a very, very big deal."

Carey was in Britain yesterday to fulfill her promotional duties, wearing a pair of gold stitched jeans specially designed for her at the launch of the clothing line in Knightsbridge, London. She told the photographers, reporters and fans who mobbed her that she has always been a fan of Pinko’s, and that she was flattered by the Italian fashion house’s choice of her as their newest model.

Shot by photographer Michelangelo Di Battista, the new ad campaign which will feature the pop superstar is set to be featured in 750 stores worldwide.

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