Ellen DeGeneres is the new face of US cosmetics giant CoverGirl. She made this revelation in her own funny way during the season premiere of The Ellen DeGeneres Show.

Ellen started the show by saying that she had a special announcement to make. "You know how I always like to share what's going on in my life with you all, and I was going to give you some news and, unfortunately, rumors started circulating all over the Internet", the 50-year-old talk show host said. "I am here to set the record straight right now. I am not pregnant. It just turned out to be a bump. I went and had it checked out".

Then she announced, "I am the new face of CoverGirl".

She has already done her first photo shoot, and will soon be shooting commercials for the makeup giant. The campaign is set to launch after the first of the year, DeGeneres says.